World Square - Cherry Blossoms Festival

World Square’s annual Cherry Blossom Festival brings Japan’s cherry blossom phenomenon to Sydney, in a jam packed 3 week event.

We helped bring the Cherry Blossom Festival to life via a series of digital placemaking activities that combined the physical and virtual together in magical ways, to create impactful and immersive experiences.

Using AR we created an application that allowed users to venture World Square in magical cherry blossom world. While on that journey users could go on an “offer hunt” that ushered shoppers from one retailer to another to find virtual origami boxes full deals and prizes.

In the main square we activated the giant screen via three Japanese inspired gamified experiences. Using a custom built platform that combined augmented reality, depth tracking and skeletal tracking we were able to create a truly seamless mixed reality experience.

These experiences were wildly popular, hosting up to a hundred engaged users at the busiest sessions, leading to an average of 7,500 active and passive engagements per day.