H&Moschino
A world first Mixed Reality fashion experience, inviting people to discover the loud and exciting world behind the Moschino and HM collaboration.
The H&Moschino Magic Leap experience was a global installation that started in New York City at the H&M Moschino fashion show. Up to 15 users at a time were equipped with a Magic Leap headset then entered a giant TV where they were able to explore, play, and touch digital augmented content throughout the room. Bringing the whole collection to life in an extremely memorable way with a totally new medium.
With the combination of Magic Leap recently being shown to the world and the huge buzz around the latest H&M Moschino collaboration, the experience created tremendous interest and a reach of 60 million across the globe. You can read about it more at Next Reality or WWD.
