Tomkin

Tomkin, is an ipad application developed for trade shows and events.

The application uses a barcode scanner to simplify the user's registration process. The codes were captured and then used against a data base to retrieve user information. Paired with the user analytics recorded while using the application, we were able to target users with EDMs based on the products they showed interest in. Additionally with the use of beacons, as users approached products within the Tomkin display. The application would display detailed information about the products.