Webling Rebrand

Working closely with the Webling Creative team, we developed a generative brand for Webling and the team. The branding was designed and developed to be procedurally generated based on the user input. The output is a brand that uses core rules that gives it it's familiar shape and then applies the user input to create a random variation unique for the user. Once a brand was saved the application would output a package that contained their brand files and data, which could then be used by each team member to generate email signatures, business cards, and other cool things to put their brand on!